BY: AYESHA KHAN
Years ago, a group of women of colour began hosting weekly events out of Sariena Luy’s house. Flaunt It Fridays were a regular place and time in Jane and Finch whereby women would be invited to share things they either loved or were learning to love about themselves, and find healing within the community. As the organization continued to grow, they came to need space. Thus, Flaunt It was born.
The Flaunt It Movement is a Jane and Finch based grassroots social purpose organization, started and maintained by local young women of colour. The goal of the collective was to provide a safe space where women of colour in a marginalized neighbourhood could grow, learn, express themselves and tell their stories; a place of respite in a sometimes unforgiving world.
December 1st marks 7 years of Flaunt It as an organization, and along with it, the culmination of years of hard work. Remembering the organization’s humble beginnings, Executive Director and Jane-Finch resident Sariena Luy gushes as she tells me how excited she is to welcome people into the space they’ve worked to create. “The beauty of Jane and Finch is how much we have each others’ backs.” She says. It is clear she knows this firsthand.
The idea behind the provision of space goes beyond fostering creativity, however. Sariena claims that her aim is also to help young women and non-binary entrepreneurs foster their skills, and advocate for themselves and their neighbours. “It’s more than a studio space, it’s a poverty reduction strategy. It’s an economic empowerment initiative. We’re not just artists, and entrepreneurs; we’re also activists.”
The multi-use space contains several different rooms. Once an office building with grey walls, the bright, gilded atmosphere now feels a cut above its ordinary history. There is an open space for hosting events, a co-working studio, a beauty room for budding aestheticians and a creative studio outfitted with equipment for multiple forms of content creation. All of the space is curated and designed–even the hallways. The walls are covered with in-house created art. Sariena also has a youth-led (ages 18-24) team on hand to help fill gaps in education, acknowledging how precious little the education system can sometimes prepare youth for non-traditional careers which are becoming ever more common.
“A lot of people don’t have wi-fi.” Sariena chronicles. “Working from home is a privilege.”
Sariena tells me of women who obtained licences to practise various beauty-service trades during the pandemic, but are suffering under a dearth of overhead space due to the changing economy. Her team aims to change that by giving them access to somewhere they can hone and practise their crafts and take clients.
Right now, the model for the space is still a pilot, but they are testing it out in hopes they can secure the funding to make the Studio a permanent and expanded reality. As a partnership with Success Beyond Limits (who are well-known far and wide for their work with Jane and Finch youth) they have been able to secure funding from the Metcalfe Foundation, and from the Women’s Entrepreneurship Strategy in partnership with the Canadian Women’s Foundation. The City of Toronto’s Ignite Ideation Fund and the York University TD Community Engagement Centre’s Catalyst Grant are also funding some of their upcoming community programming. They are also working on fundraising events, to create streams of revenue to become self-sustaining.
The Flaunt It Studio aims to fill a gap in city planning that local officials have long recognized–there are not enough amenities in the City’s northwest to adequately serve its dense and growing population. As author Wanda MacNevin reflects in her book “By Us! For Us!” the Jane and Finch community was subject to historic neglect in the allocation of resources, creating a minefield for future city planners tasked with designing a growing community against a backdrop of austerity.
However, grassroots unity as seen with the local Hub Organizing Committee, (@ourjanefinchhub) and sympathetic political leaders advocating for positive, community-centric change, leave the impression that the future may not be so bleak.
Sariena acknowledges that development will bring change to the area. “We need to invest in the community we call home.” She speaks of the need to empower youth to have a voice, a say, and a role in changes to the community. “[We are] helping to redesign the future we know our community deserves. It’s about not being afraid to dream bigger for ourselves.”
Learn more about the Flaunt It Movement at www.flauntitmovement.ca or via their Instagram @flauntitmovement.